To help you create wonderful emails, you can turn to email template builders. Whether you’re a seasoned business owner or just starting out in your field, you can never go wrong with choosing email as a marketing tool. According to a study by Deloitte, customers sign up for emails because they believe email coupons are important when grocery shopping. Businesses who want to promote sales and promotions can resort to email as a trusted channel. Emails are great at sending coupons and discounts.
And if rewards are being offered on emails, US customers are more likely to sign up for updates.ģ. Online shoppers sometimes subscribe to brand emails to get informed about the latest happenings. Customers love to receive emails from their favorite brands. And because everyone has access to email, you can send a message to everyone, as long as you have their email address and consent to email them.Ģ. But out of all, here are the major and evidence-backed benefits of email marketing:ġ. Lots of reasons make email a powerful marketing tool, such as increasing brand awareness, customer acquisition, and outreach.
It has existed since the 1970s, and since then, it has catapulted millions of businesses to success.
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There are social media such as Facebook and Instagram, mobile messaging apps like Whatsapp and Messenger, and communication software such as Slack and Chanty.Īnd while these platforms provide a good way to generate leads and acquire customers, there’s no tool that can beat the prowess of email marketing.Įmail is still the queen of professional communication. Several marketing channels have sprouted in the past few years.
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